ShelfGenie

About

Founded in 2000 and franchising since 2008, ShelfGenie is a specialized home custom storage franchise operating under parent company Neighborly. The brand designs, custom-builds, and installs custom Glide-Out shelving solutions for existing kitchen cabinets, pantries, bathrooms, and closets. By maximizing storage capacity and enhancing accessibility for homeowners, seniors, and busy families, ShelfGenie transforms everyday living spaces with premium design and craftsmanship, solving common home organization frustration. Launching a ShelfGenie franchise requires a total initial investment ranging between $70,100 and $125,000, making it an affordable home services investment. This includes an initial franchise fee of $35,000 to $45,000. Qualified applicants must have at least $50,000 in liquid capital and a net worth of $150,000. The business model is home-based and mobile, requiring no retail storefront or inventory storage, as all shelving products are custom-manufactured centrally and shipped directly to client homes for professional installation. Furthermore, franchisees benefit from ongoing operational efficiencies, national supply chain purchasing power, centralized administrative support systems, and strong brand presence that help optimize unit economics and accelerate local market share expansion. Furthermore, franchisees benefit from ongoing operational efficiencies, national supply chain purchasing power, centralized administrative support systems, and strong brand presence that help optimize unit economics and accelerate local market share expansion. ShelfGenie franchisees benefit from Neighborly's extensive franchise support system and nationwide brand awareness. The franchisor operates a centralized customer call center that fields incoming leads and schedules design appointments directly for franchise owners. Franchisees receive training on proprietary 3D design software, sales techniques, installer network management, and local marketing strategies. The ideal franchisee candidate is an executive manager or sales-oriented entrepreneur with strong leadership abilities, excellent customer service orientation, and a desire to build a scalable home improvement enterprise. With comprehensive franchisor support, dedicated territory protection, initial launch coaching, and ongoing operational reviews, franchise owners possess the necessary foundation to build a highly successful and resilient regional business. With comprehensive franchisor support, dedicated territory protection, initial launch coaching, and ongoing operational reviews, franchise owners possess the necessary foundation to build a highly successful and resilient regional business.