WaveMAX Laundry

About

Founded in 2012 by Michael Moberg and franchised in 2016 with support from Belrock Franchising, WaveMAX Laundry is a modern, technology-driven laundromat franchise that revolutionizes the traditional self-service laundry industry. WaveMAX facilities feature high-efficiency, commercial-grade Electrolux washers and dryers, touchless app payment systems, bright security lighting, and comfortable customer lounges. Beyond self-service wash and dry, locations offer high-margin wash-dry-fold drop-off services and commercial laundry accounts for local businesses such as hotels, spas, and fitness centers, maximizing overall facility revenue potential. Launching a WaveMAX Laundry store involves a total investment ranging from $359,105 to $1,600,000, depending on store layout, equipment volume, and real estate buildout requirements. Financial requirements include a minimum liquid capital of $400,000 and a net worth of $750,000. The initial franchise fee ranges from $19,950 to $54,950 depending on multi-unit commitments, with an ongoing royalty fee of 6%. The semi-absentee business model operates with minimal staffing needs (2 to 3 team members) and zero perishable inventory, yielding exceptional cash flow stability and strong returns on capital. WaveMAX provides complete turnkey support to franchisees, including demographic mapping, site selection, real estate lease negotiation, store layout engineering, and equipment installation. Corporate provides comprehensive operational training, local grand opening marketing, and continuous administrative assistance. The ideal franchisee is a semi-absentee investor or corporate professional seeking a recession-resistant business that requires only 5 to 10 hours of owner oversight per week while delivering strong financial performance.