MADabolic

About

Founded in 2011 in Charlotte, North Carolina, and franchising since 2013, MADabolic is a premier boutique fitness franchise delivering structured, athletic strength and conditioning workouts. Rejecting fitness trends, MADabolic bases its training system on Periodized Strength Training, offering purposeful 50-minute workout sessions built around three signature daily concepts: Momentum, Anaerobic, and Durable. Operating over 45 open studios with aggressive multi-unit development underway nationwide, MADabolic delivers a high-performance, results-driven workout culture designed for fitness enthusiasts seeking strength, structure, and athletic longevity. The brand has built a powerful reputation in the sector by combining operational excellence, high customer satisfaction, and modern business management tools. The total investment to establish a MADabolic studio ranges from $327,700 to $635,100, covering leasehold improvements, specialized strength equipment, rubber flooring, acoustic treatments, and opening working capital. The initial franchise fee is $45,000 to $50,000, with liquid capital requirements set at $80,000 to $200,000 and a net worth requirement of $250,000 to $500,000. Franchisees pay an ongoing royalty fee of 6%. The boutique membership model relies on recurring automatic credit card billing, generating predictable monthly revenues and excellent member retention. Franchisees receive ongoing corporate mentorship, dedicated marketing assets, and continuous operational guidance to ensure sustained competitive advantage in their territory. MADabolic delivers a turnkey studio development framework, including site selection, lease negotiations, architectural studio design, and rigorous coach certification training to ensure strict movement standards. Corporate headquarters provides daily standardized workout programming, brand-wide digital marketing toolkits, and continuous operational mentorship. Dedicated business coaches assist with membership sales strategies and studio optimization. The ideal candidate is an energetic fitness entrepreneur, multi-unit developer, or business leader who aligns with a disciplined, athletic lifestyle and possesses strong management skills to run a high-caliber fitness studio. Prospective franchise owners can capitalize on strong industry demand and attractive unit economics that support long-term business equity and scalable expansion.