Goosehead Insurance

About

Founded in 2003 by Robyn and Mark Jones and franchising since 2011, Goosehead Insurance is one of the fastest-growing independent personal lines insurance agencies in the United States. With over 1,400 franchise units operating nationwide, Goosehead has transformed the insurance brokerage landscape through cutting-edge technology and a client-focused operating framework. By partnering with dozens of top-rated national and regional insurance carriers, Goosehead agencies provide consumers with unbiased choice, competitive rates, and comprehensive coverage across auto, home, life, umbrella, flood, and commercial insurance products. The total initial investment required to open a Goosehead Insurance agency ranges from $41,500 to $118,500, with an initial franchise fee ranging from $25,000 to $60,000 depending on location, market classification, and candidate experience. Prospective franchise owners must possess at least $25,000 to $50,000 in liquid capital. Goosehead's business model utilizes a unique revenue split structure: corporate retains a portion of commissions in exchange for handling all client policy administration and service, while franchisees retain high new-business commissions and building residual revenue streams over time. Goosehead's major competitive differentiator is its centralized corporate service center, which handles post-sale client policy modifications, billing inquiries, and claims processing. This frees franchise owners and their sales producers to focus 100% of their energy on market networking, lead generation, and closing new client accounts. New owners receive rigorous training through Goosehead University alongside advanced sales technology platforms and carrier management support. The ideal candidate is an ambitious sales leader, financial professional, or corporate executive seeking high residual income. Ownership options include owner-operator, executive management, and semi-absentee models. The brand provides franchise owners with continuous field support, comprehensive marketing collateral, and national vendor programs to foster long-term growth and success. The brand provides franchise owners with continuous field support, comprehensive marketing collateral, and national vendor programs to foster long-term growth and success. The brand provides franchise owners with continuous field support, comprehensive marketing collateral, and national vendor programs to foster long-term growth and success.