IMAGE Studios 360

About

Founded in 2010 by Jason and Shaun Olsen, IMAGE Studios (also known as IMAGE Studios 360) is a luxury salon suite franchise that leases turnkey, high-end studio spaces to independent beauty professionals. The business model empowers hair stylists, estheticians, nail technicians, and massage therapists to run their independent businesses without high capital startup costs. Operating over 150 locations open or in development nationwide, IMAGE Studios creates modern, beautifully designed salon communities equipped with premium fixtures and luxury amenities. The total initial investment required to open an IMAGE Studios facility ranges from $773,392 to $1,734,462, depending on square footage, location, and leasehold buildout costs. The initial franchise fee is $60,000, and candidates are required to possess $500,000 to $750,000 in liquid capital alongside a minimum net worth of $1,500,000. Franchisees pay an ongoing royalty fee equal to 5.5% of gross rental revenues. As a real estate-driven business model, revenue is derived from predictable weekly salon suite leases, requiring zero inventory management and minimal daily staffing. IMAGE Studios provides extensive franchisor support throughout the development cycle, including site selection analysis, lease negotiation assistance, architectural planning, construction management, and tenant recruitment playbooks. Franchisees receive access to proprietary salon management software, tenant marketing automation, and ongoing operational coaching. The ideal candidate is a high-net-worth individual, corporate executive, or real estate investor seeking a scalable, semi-absentee business model with predictable recurring rental income. The concept supports owner-operator, executive management, and semi-absentee management styles. The brand provides franchise owners with continuous field support, comprehensive marketing collateral, and national vendor programs to foster long-term growth and success. The brand provides franchise owners with continuous field support, comprehensive marketing collateral, and national vendor programs to foster long-term growth and success. The brand provides franchise owners with continuous field support, comprehensive marketing collateral, and national vendor programs to foster long-term growth and success. The brand provides franchise owners with continuous field support, comprehensive marketing collateral, and national vendor programs to foster long-term growth and success.