Grasons Estate Sales

About

Founded in 2011 and franchising since 2014 under the Evive Brands corporate umbrella, Grasons Estate Sales & Business Liquidations is a leading franchise in the professional estate liquidation industry. Operating over 65 franchise territories across the United States, Grasons provides compassionate, professional estate sales, business liquidations, online auctions, and home inventory services to families and business owners navigating major life transitions. The company assists clients facing probate, downsizing, divorce, corporate liquidations, or family relocations with high ethics and professionalism. The initial financial commitment to launch a Grasons Estate Sales franchise ranges from $66,000 to $108,000, which includes an initial franchise fee of $49,900. Applicants are expected to have a minimum of $40,000 in liquid capital and a net worth of $100,000. Franchisees pay an ongoing monthly royalty fee equal to 7% of gross revenue plus a digital marketing fee. Because services are performed on-site at client locations, franchisees operate with low fixed overhead costs, zero upfront inventory purchase requirements, and high gross profit margins. Grasons provides comprehensive five-day hands-on classroom and field training covering item valuation, staging methodology, estate law, client contract execution, marketing, and digital auction technology. Franchise owners receive ongoing franchisor support through proprietary appraisal tools, marketing templates, national lead programs, and continuous business coaching. The ideal candidate is an empathetic, organized individual with excellent communication skills, high integrity, and strong community leadership abilities. The business model supports owner-operator management as well as semi-absentee ownership models. The brand provides franchise owners with continuous field support, comprehensive marketing collateral, and national vendor programs to foster long-term growth and success. The brand provides franchise owners with continuous field support, comprehensive marketing collateral, and national vendor programs to foster long-term growth and success. The brand provides franchise owners with continuous field support, comprehensive marketing collateral, and national vendor programs to foster long-term growth and success. The brand provides franchise owners with continuous field support, comprehensive marketing collateral, and national vendor programs to foster long-term growth and success.