Blue Moon Estate Sales
Senior CareAbout
Blue Moon Estate Sales is America's leading estate sale franchise, founded in 2009 and franchising since 2013 as part of the Best Life Brands family. Operating over 135 franchise locations across North America, Blue Moon Estate Sales provides professional estate liquidation, appraisal, and retail sales management services. The business serves seniors who are downsizing, families navigating estate transitions, and individuals relocating. By introducing transparency, standardized pricing software, professional ethics, and high organizational standards to the estate liquidation industry, Blue Moon delivers seamless, compassionate relief to clients during major life changes. Starting a Blue Moon Estate Sales franchise requires a accessible initial investment ranging from $57,015 to $113,325, with a standard initial franchise fee of $49,500. Liquid capital requirements begin at $50,000, accompanied by a minimum net worth requirement of $150,000. Franchisees pay an ongoing monthly royalty fee of 5.5% of gross revenues. As a home-based business model with zero inventory acquisition costs and low fixed operational overhead, Blue Moon Estate Sales offers an attractive entry into the high-demand senior services sector, generating rapid cash flow through client sales commission structures. Driven by aging demographic trends and increasing relocation rates, estate sales represent a growing market with minimal economic vulnerability. Blue Moon Estate Sales supports semi-absentee ownership structures as well as active owner-operator models. The franchisor provides a turnkey operational blueprint that includes intensive classroom training, field sales shadowing, proprietary estate pricing software, and corporate digital marketing programs. Owners also receive pre-built marketing materials, local referral network building strategies, and ongoing business consultation from experienced brand leaders. Ongoing franchise support includes direct access to corporate marketing tools, operational advice, and a nationwide network of fellow estate sale business owners. The ideal franchisee is an empathetic, organized communicator with strong project management skills, an interest in estate items, and a genuine passion for helping families navigate life transitions with dignity and ease.
Investment Overview
Total Investment
$57K – $113K
Franchise Fee
$57K
Liquid Capital
$100K
Royalty Fee
5.5% (standard fee) or 8% (reduced fee) + $200/mo ad fund
Total Units
150
Founded
2009
Franchising Since
2013
Headquarters
Troy, MI
Commission Details
Structure
Single Unit: $30,000; Multi-Unit: $30,000 + $15,000 for each additional unit; Master/Area Developer: N/A; Resales: N/A
Development Representative
Check Territory
Submit a city and state to email Jennifer Wiedemann and ask if the territory is available.