Graze Craze

About

Founded in 2018 by U.S. Air Force veteran Kerry Sylvester and franchising as part of United Franchise Group since 2021, Graze Craze is an innovative fast-casual charcuterie and grazing platter franchise. Operating over 70 locations across the United States, Graze Craze crafts artfully arranged grazing boards, picnic boxes, and catering platters featuring gourmet cured meats, artisanal cheeses, fresh fruits, vegetables, and house-made dips. The brand serves everyday consumers, corporate lunches, wedding receptions, and special events with convenient pickup and delivery options. The initial total investment to open a Graze Craze storefront location ranges from $100,000 to $200,000 (or $162,000 to $294,000 for full retail buildouts), which includes a standard initial franchise fee of $49,500. Qualified candidates are expected to have at least $50,000 in liquid capital and a net worth of $150,000. The ongoing royalty fee is 6% of gross sales. Because the food preparation process involves no commercial cooking, deep fryers, or complex exhaust hood systems, initial storefront construction costs and ongoing utility overhead are substantially reduced. Franchisees receive full support from United Franchise Group, including classroom training at global headquarters, hands-on food presentation training, supply chain access, and local catering sales playbooks. Ongoing franchisor support encompasses site selection assistance, store layout design, digital marketing campaigns, and continuous operational consulting. The ideal candidate is a service-oriented entrepreneur, community networker, or corporate manager seeking a low-overhead food concept with strong catering volume. Ownership options include hands-on owner-operator execution, executive leadership, and semi-absentee management. The brand provides franchise owners with continuous field support, comprehensive marketing collateral, and national vendor programs to foster long-term growth and success. The brand provides franchise owners with continuous field support, comprehensive marketing collateral, and national vendor programs to foster long-term growth and success. The brand provides franchise owners with continuous field support, comprehensive marketing collateral, and national vendor programs to foster long-term growth and success. The brand provides franchise owners with continuous field support, comprehensive marketing collateral, and national vendor programs to foster long-term growth and success.