Amada Senior Care

San Clemente, CA

Founded in 2007 by Tafa Jefferson and Marcos Whitt, and franchising since 2012, Amada Senior Care is a leading non-medical in-home senior care and eldercare advocacy franchise. Operating more than 100 locations across the United States, Amada provides personalized in-home senior care, companion care, and assistance with daily activities. In addition to standard caregiving, Amada distinguishes itself through specialized senior living placement services and expertise in long-term care insurance (LTCI) claims management, helping families navigate complex insurance policies to fund necessary home care. This multi-pronged service approach establishes Amada as a comprehensive advocacy resource for aging seniors and their families. Launching an Amada Senior Care franchise requires an initial investment ranging from $95,000 to $252,000, depending on territory size and operational reserves. The initial franchise fee ranges between $40,800 and $55,000, with prospective owners needing liquid capital of $50,000 to $100,000 and a net worth of $250,000. Ongoing royalties are set at 5% of gross revenues. The business model benefits from diverse revenue streams—including private pay home care, insurance reimbursements, and placement agency commissions—and accommodates both active owner-operator and semi-absentee management models operating within protected exclusive territories. Amada Senior Care delivers an extensive corporate support framework tailored to ensure franchisee success in the senior care sector. Owners gain access to AmadaConnect, a proprietary software platform that manages caregiver scheduling, client portals, billing, and LTCI claims processing. Comprehensive training covers caregiver recruitment strategies, referral development with healthcare professionals, sales management, and agency operations. Ongoing franchisor support includes national marketing materials, clinical guidance, and dedicated business consulting. The ideal franchisee candidate is a business executive, community leader, or compassionate entrepreneur with strong networking abilities and a sincere commitment to enriching the lives of seniors in their local community. To facilitate long-term business equity and operational confidence, the franchisor delivers ongoing business development coaching, regular webinars, and annual brand conventions where owners can network and share best practices. The corporate leadership team provides continuous support including regular marketing updates, compliance reviews, and operational audits to ensure local territories maintain high brand standards and maximize administrative efficiency.