Planet Fitness

Hampton, NH

Planet Fitness is a dominant force in the fitness and health industry, offering an attractive franchise opportunity for ambitious entrepreneurs. Established in 1992 and beginning its franchising journey in 2003, the brand now supports over 2,410 units worldwide. The Planet Fitness franchise cost is significant, with an initial investment range of $1,638,900 to $4,834,000. Operators are required to possess $1,500,000 in liquid capital, reflecting the scale of these large-format facilities. The franchise fee is $20,000, and the royalty fee is 7%. Based in Hampton, NH, the corporate team offers substantial support, ranging from real estate development and marketing to advanced gym management systems. The ideal franchisee profile features corporate-level executives or seasoned multi-unit owners with the capital and organizational skills to run high-volume clubs. A Planet Fitness franchise review usually highlights the brand's unique low-cost, high-volume model, which fosters consistent recurring revenue. With 19.8% growth over the last five years, the brand remains a top franchise investment for those looking to enter the fitness space at a scale that captures significant market share. If you decide to buy a Planet Fitness franchise, you are buying into a system that values brand consistency and operational excellence. The growth potential for this franchise is vast, as the brand continues to appeal to the non-intimidating fitness demographic, a massive segment of the population. By investing in this brand, owners leverage a powerful national brand identity, sophisticated management tools, and a business model built for long-term endurance in the health and wellness marketplace, providing a stable foundation for those looking to build a large, multi-club portfolio.